Predicting intention to purchase on group buying website in Taiwan

Predicting intention to purchase on group buying website in Taiwan

Bibliographic Details
Main Authors: Shu‐Yun, Cheng, Ming‐Tien, Tsai, Nai‐Chang, Cheng, Kun‐Shiang, Chen
Format: text
Language:eng
Published: Emerald 2012
Subjects:
Online group buying,Technology acceptance model,Perceived critical mass,Perceived risk,Purchasing intention,Internet,Social networks

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