Conjoint‐based preferential segmentation in the design of a new financial service

Conjoint‐based preferential segmentation in the design of a new financial service

Bibliographic Details
Main Author:	José, Tomás Gómez Arias
Format:	text
Language:	eng
Published:	Emerald 1996
Subjects:	Conjoint analysis,Financial services,Market segmentation

Similar Items

Preferential segmentation of restaurant attributes through conjoint analysis
by: L.C., Koo, et al.
Published: (1999)

Using Conjoint Analysis to Design Financial Services
by: F., Christian Zinkhan, et al.
Published: (1990)

Consumer preferences for wine attributes: a conjoint approach
by: José M., Gil, et al.
Published: (1997)

Discriminating market segments using preferential green shift: a conjoint approach
by: Kushagra, Kulshreshtha, et al.
Published: (2017)

Measuring perceived service quality using integrated conjoint experiments
by: Harmen, Oppewal, et al.
Published: (2000)

Guest preferences for service recovery procedures: conjoint analysis
by: Seung Hyun, Lee
Published: (2018)

Consumer Preferences for Wine Attributes in Different Retail Stores: A Conjoint Approach
by: Mercedes, Sánchez, et al.
Published: (1998)

Conjoint Measurement for Marketing Management
by: M., Antilla, et al.
Published: (1980)

Methodological issues in conjoint analysis: a case study
by: Sara R., Jaeger, et al.
Published: (2001)

A User's Guide to Conjoint Measurement in Marketing
by: Ian, Fenwick
Published: (1978)

Iridium Global Satellite Phone System: Lost in Space?
by: Robert, Schieffer, et al.
Published: (2017)

Service Quality Design through a Smark Use of Conjoint Analysis
by: Stefano, Barone, et al.
Published: (2004)

Behavioural Segmentation in the Australian Wine Market Using Conjoint Choice Analysis
by: Lester W., Johnson, et al.
Published: (1991)

Students’ preferences for university: a conjoint analysis
by: Geoffrey N., Soutar, et al.
Published: (2002)

Conjoint experiments for direct mail response optimization
by: Marco, Vriens, et al.
Published: (1998)

Spa market segmentation according to customer preference
by: Basak, Denizci Guillet, et al.
Published: (2016)

Consumer preferences for mobile phone service in the U.S.: an application of efficient design on conjoint analysis
by: Dippon, Christian M.
Published: (2011)

A conjoint analysis of voice over IP attributes
by: Michael L., Zubey, et al.
Published: (2002)

An Analysis of Choice Criteria Using Conjoint Analysis
by: Keith, Fletcher
Published: (1988)

Using Conjoint Analysis to Determine a Compensation Package
by: Geoffrey N., Soutar, et al.
Published: (1983)

Assessing the implementation of market segmentation in retail financial services
by: Maureen, Meadows, et al.
Published: (1998)

The potential of converged mobile telecommunication services: a conjoint analysis
by: Shahrokh, Nikou, et al.
Published: (2012)

Let’s Talk about TEX—Understanding Consumer Preferences for Smart Interactive Textile Products Using a Conjoint Analysis Approach
by: Julia Offermann-van Heek, et al.
Published: (2018-09-01)

Designing ticket price strategies for professional sports teams using conjoint analysis
by: Young Han, Lee, et al.
Published: (2011)

Quality of service and customer satisfaction: a conjoint analysis for the Nigerian bank customers
by: Samson Yusuf, Dauda, et al.
Published: (2016)

Benefit segmentation by factor analysis: an improved method of targeting customers for financial services
by: Raj, Singh Minhas, et al.
Published: (1996)

Field of study choice: using conjoint analysis and clustering
by: Ze’ev, Shtudiner, et al.
Published: (2017)

Threshold effects in pricing of high-involvement services
by: Alexander, C. Larson, et al.
Published: (2014)

Identifying successful strategies for honey value chains in Brazil: a conjoint study
by: Hugo Santana de, Figueiredo Junior, et al.
Published: (2016)

Consumer preferences for Cerrado fruit preserves: a study using conjoint analysis
by: Daniela Maria, Rodrigues, et al.
Published: (2018)

An application of conjoint analysis to explore user perceptions on management information systems
by: EunSu, Lee, et al.
Published: (2014)

Equity crowdfunding across borders: a conjoint experiment
by: Thomas, Niemand, et al.
Published: (2018)

Financial Service Strategies: Neglected Niches
by: P. Robert, Philp, et al.
Published: (1992)

In response to Ansell, Harrison and Archibald on survival analysis and lifestyle segmentation
by: Adam, Lindgreen, et al.
Published: (2007)

Practitioner papers
by: Grete, Birtwistle, et al.
Published: (1999)

Mapping Customer Segments for Personal Financial Services
by: Tina S., Harrison
Published: (1994)

COO vs ROO: importance of the origin in customer preferences towards financial entities
by: José Manuel, García-Gallego, et al.
Published: (2017)

Optimal service design: integrating marketing and operations perspectives
by: Madeleine E., Pullman, et al.
Published: (1999)

Segmentation and brand positioning for Islamic financial services
by: Rusnah, Muhamad, et al.
Published: (2012)

Working Females as a Market Segment for Bank Services
by: David A., Yorke, et al.
Published: (1982)