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Conjoint Measurement for Marke...
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Conjoint Measurement for Marketing Management
Bibliographic Details
Main Authors:
M., Antilla
,
R.R., van den Heuvel
,
K., Moller
Format:
text
Language:
eng
Published:
Emerald
1980
Subjects:
Conjoint analysis,Marketing management,Psychometric testing,Marketing planning
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