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Methodological issues in conjo...
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Methodological issues in conjoint analysis: a case study
Bibliographic Details
Main Authors:
Sara R., Jaeger
,
Duncan, Hedderley
,
Halliday J.H., MacFie
Format:
text
Language:
eng
Published:
Emerald
2001
Subjects:
Conjoint analysis,Consumer behaviour,Marketing decision making
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