The human values’ lenses of country of origin images

by George, Balabanis, Rene, Mueller, T.C., Melewar
Published 2002

Perceptions, corrections and defections: implications for service recovery in the restaurant industry

by Rhonda, Mack, Rene, Mueller, John, Crotts, Amanda, Broderick
Published 2000

Impact of e‐procurement on procurement practices and performance

by Gioconda, Quesada, Marvin E., González, James, Mueller, Rene, Mueller
Published 2010

QFD strategy house: an innovative tool for linking marketing and manufacturing strategies

by Marvin E., Gonzalez, Gioconda, Quesada, Rene, Mueller, Carlo A., Mora‐Monge
Published 2004