Marketing management : strategy and cases Douglas J. Dalrymple, Leonard J. Parsons..

Marketing management : strategy and cases

Bibliographic Details
Main Author:	Dalrymple, Douglas J.
Other Authors:	Parsons, Leonard J.
Published:	New York: John Wiley, c1986.
Edition:	4th ed..
Series:	Wiley series in management
Subjects:	Marketing -- > Management

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