Marketing management : strategy and cases

Bibliographic Details
Main Author: Dalrymple, Douglas J.
Other Authors: Parsons, Leonard J.
Published: New York: John Wiley, c1986.
Edition:4th ed..
Series:Wiley series in management
Subjects:
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020 |a 0471010987  
050 0 0 |a HF5415.13 
090 0 0 |a HF5415.13   |b .D32 1986 
100 0 |a Dalrymple, Douglas J.  
245 0 0 |a Marketing management :   |b strategy and cases   |c Douglas J. Dalrymple, Leonard J. Parsons.. 
250 |a 4th ed.. 
260 2 |a New York:   |b John Wiley,   |c c1986. 
300 |a xiii, 925 p. :   |b ill. ;;   |c 25 cm.. 
440 0 0 |a Wiley series in management 
504 |a Includes index 
650 0 |a Marketing --   |x Management  
650 0 |a Marketing --   |x Management  
700 0 |a Parsons, Leonard J.  
999 |a 1000017527  |b Book  |c Close Access  |e Badak General Sorting 
999 |a 1000017528  |b Book  |c Open Shelf (30 days)  |e Badak General Collection 
999 |a 1000017529  |b Book  |c Open Shelf (30 days)  |e Badak General Collection