Marketing management : strategy and cases
Main Author: | |
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Other Authors: | |
Published: |
New York:
John Wiley,
c1986.
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Edition: | 4th ed.. |
Series: | Wiley series in management
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Subjects: |
Physical Description: | xiii, 925 p. : ill. ;; 25 cm.. |
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Bibliography: | Includes index |
ISBN: | 0471010987 |