Dalrymple, D. J., & Parsons, L. J. (1986). Marketing management: Strategy and cases (4th ed.). New York: John Wiley.
Chicago Style CitationDalrymple, Douglas J., and Leonard J. Parsons. Marketing Management: Strategy and Cases. 4th ed. New York: John Wiley, 1986.
MLA CitationDalrymple, Douglas J., and Leonard J. Parsons. Marketing Management: Strategy and Cases. 4th ed. New York: John Wiley, 1986.
Warning: These citations may not always be 100% accurate.