The Reputation Quotient as a Corporate Reputation Measurement in the Malaysian Banking Industry: A Confirmatory Factor Analysis
The Reputation Quotient is one of the popular measurements for corporate reputation. It has been tested within a cross-cultural setting among countries in the United States, Europe and Australia. However, there is no reliable evidence that the Reputation Quotient is fit for Malaysia. The purpose of...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.
2016
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| Subjects: | |
| Online Access: | http://ir.unimas.my/17679/ http://ir.unimas.my/17679/ http://ir.unimas.my/17679/ http://ir.unimas.my/17679/1/The%20reputation%20quotient%20as%20a%20corporate%20reputation%20measurement%20%28abstract%29.pdf |