Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands

Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands

Bibliographic Details
Main Authors: Emmanuel, Mogaji, Annie, Danbury
Format: text
Language:eng
Published: Emerald 2017
Subjects:
UK,Banks,Brand communication,Attitude to advertisement,Attitude to brand,Emotional branding
id 10.1108-JPBM-07-2016-1285
recordtype eprints
spelling 10.1108-JPBM-07-2016-12852017-09-18 Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands Emmanuel, Mogaji Emmanuel, Mogaji Annie, Danbury Annie, Danbury UK,Banks,Brand communication,Attitude to advertisement,Attitude to brand,Emotional branding Emerald 2017-09-18 text text/HTML 10.1108/JPBM-07-2016-1285 https://www.emeraldinsight.com/doi/10.1108/JPBM-07-2016-1285 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Journal+of+Product+%26+Brand+Management&rft.volume=26&rft.issue=6&rft.spage=531&rft.epage=544&rft.issn=1061-0421&rft.id=info%3Adoi%2F10.1108%2FJPBM-07-2016-1285 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic UK,Banks,Brand communication,Attitude to advertisement,Attitude to brand,Emotional branding
spellingShingle UK,Banks,Brand communication,Attitude to advertisement,Attitude to brand,Emotional branding
Emmanuel, Mogaji
Annie, Danbury
Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands
description
author2 Emmanuel, Mogaji
author_facet Emmanuel, Mogaji
Emmanuel, Mogaji
Annie, Danbury
format text
author Emmanuel, Mogaji
Annie, Danbury
author_sort Emmanuel, Mogaji
title Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands
title_short Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands
title_full Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands
title_fullStr Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands
title_full_unstemmed Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands
title_sort making the brand appealing: advertising strategies and consumers’ attitude towards uk retail bank brands
publisher Emerald
publishDate 2017
first_indexed 2018-10-12T20:09:28Z
last_indexed 2018-10-12T20:09:28Z
_version_ 1614151647433326592

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