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Making the brand appealing: ad...
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Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands
Bibliographic Details
Main Authors:
Emmanuel, Mogaji
,
Annie, Danbury
Format:
text
Language:
eng
Published:
Emerald
2017
Subjects:
UK,Banks,Brand communication,Attitude to advertisement,Attitude to brand,Emotional branding
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