Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities

Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities

Bibliographic Details
Main Authors: Mingli, Zhang, Mu, Hu, Lingyun, Guo, Wenhua, Liu
Format: text
Language:eng
Published: Emerald 2017
Subjects:
Customer experience,Community engagement,Service ecosystem,Word-of-mouth intention
id 10.1108-IntR-06-2016-0148
recordtype eprints
spelling 10.1108-IntR-06-2016-01482017-08-07 Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities Mingli, Zhang Mingli, Zhang Mu, Hu Mu, Hu Lingyun, Guo Lingyun, Guo Wenhua, Liu Wenhua, Liu Customer experience,Community engagement,Service ecosystem,Word-of-mouth intention Emerald 2017-08-07 text text/HTML 10.1108/IntR-06-2016-0148 https://www.emeraldinsight.com/doi/10.1108/IntR-06-2016-0148 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=Internet+Research&rft.volume=27&rft.issue=4&rft.spage=839&rft.epage=857&rft.issn=1066-2243&rft.id=info%3Adoi%2F10.1108%2FIntR-06-2016-0148 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Customer experience,Community engagement,Service ecosystem,Word-of-mouth intention
spellingShingle Customer experience,Community engagement,Service ecosystem,Word-of-mouth intention
Mingli, Zhang
Mu, Hu
Lingyun, Guo
Wenhua, Liu
Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
description
author2 Mingli, Zhang
author_facet Mingli, Zhang
Mingli, Zhang
Mu, Hu
Lingyun, Guo
Wenhua, Liu
format text
author Mingli, Zhang
Mu, Hu
Lingyun, Guo
Wenhua, Liu
author_sort Mingli, Zhang
title Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
title_short Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
title_full Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
title_fullStr Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
title_full_unstemmed Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
title_sort understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities
publisher Emerald
publishDate 2017
first_indexed 2018-10-12T17:00:22Z
last_indexed 2018-10-12T17:00:22Z
_version_ 1614139749510938624

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