Understanding relationship benefits from harmonious brand community on social media

by Mingli, Zhang, Nuan, Luo
Published 2016

Consumer perceptions and attitudes of organic food products in Eastern China

by Biao, Xie, Liyuan, Wang, Hao, Yang, Yanhua, Wang, Mingli, Zhang
Published 2015

Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities

by Mingli, Zhang, Mu, Hu, Lingyun, Guo, Wenhua, Liu
Published 2017

Transforming followers into fans: a study of Chinese users of the WeChat Official Account

by Lingyun, Guo, Mingli, Zhang, Kai, Kang, Mu, Hu
Published 2017