Understanding relationships among customer experience, engagement, and word-of-mouth intention on online brand communities

by Mingli, Zhang, Mu, Hu, Lingyun, Guo, Wenhua, Liu
Published 2017

Transforming followers into fans: a study of Chinese users of the WeChat Official Account

by Lingyun, Guo, Mingli, Zhang, Kai, Kang, Mu, Hu
Published 2017