The impact of emotional arousal levels and valence on product evaluations

The impact of emotional arousal levels and valence on product evaluations

Bibliographic Details
Main Authors:	Nak Hwan, Choi, Jae Min, Jung, Tamir, Oyunbileg, Pianpian, Yang
Format:	text
Language:	eng
Published:	Emerald 2016
Subjects:	Emotional arousal,Advertising,Product evaluation,Emotional valence,hedonic, performance, and reliability product attribute,Self-regulatory goal

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