The impact of emotional arousal levels and valence on product evaluations

The impact of emotional arousal levels and valence on product evaluations

Bibliographic Details
Main Authors: Nak Hwan, Choi, Jae Min, Jung, Tamir, Oyunbileg, Pianpian, Yang
Format: text
Language:eng
Published: Emerald 2016
Subjects:
Emotional arousal,Advertising,Product evaluation,Emotional valence,hedonic, performance, and reliability product attribute,Self-regulatory goal
id 10.1108-EJM-09-2013-0481
recordtype eprints
spelling 10.1108-EJM-09-2013-04812016-02-08 The impact of emotional arousal levels and valence on product evaluations Nak Hwan, Choi Nak Hwan, Choi Jae Min, Jung Jae Min, Jung Tamir, Oyunbileg Tamir, Oyunbileg Pianpian, Yang Pianpian, Yang Emotional arousal,Advertising,Product evaluation,Emotional valence,hedonic, performance, and reliability product attribute,Self-regulatory goal Emerald 2016-02-08 text text/HTML 10.1108/EJM-09-2013-0481 https://www.emeraldinsight.com/doi/10.1108/EJM-09-2013-0481 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=European+Journal+of+Marketing&rft.volume=50&rft.issue=1%2F2&rft.spage=78&rft.epage=99&rft.issn=0309-0566&rft.id=info%3Adoi%2F10.1108%2FEJM-09-2013-0481 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Emotional arousal,Advertising,Product evaluation,Emotional valence,hedonic, performance, and reliability product attribute,Self-regulatory goal
spellingShingle Emotional arousal,Advertising,Product evaluation,Emotional valence,hedonic, performance, and reliability product attribute,Self-regulatory goal
Nak Hwan, Choi
Jae Min, Jung
Tamir, Oyunbileg
Pianpian, Yang
The impact of emotional arousal levels and valence on product evaluations
description
author2 Nak Hwan, Choi
author_facet Nak Hwan, Choi
Nak Hwan, Choi
Jae Min, Jung
Tamir, Oyunbileg
Pianpian, Yang
format text
author Nak Hwan, Choi
Jae Min, Jung
Tamir, Oyunbileg
Pianpian, Yang
author_sort Nak Hwan, Choi
title The impact of emotional arousal levels and valence on product evaluations
title_short The impact of emotional arousal levels and valence on product evaluations
title_full The impact of emotional arousal levels and valence on product evaluations
title_fullStr The impact of emotional arousal levels and valence on product evaluations
title_full_unstemmed The impact of emotional arousal levels and valence on product evaluations
title_sort impact of emotional arousal levels and valence on product evaluations
publisher Emerald
publishDate 2016
first_indexed 2018-10-12T10:41:19Z
last_indexed 2018-10-12T10:41:19Z
_version_ 1614115901930471424

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