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The impact of emotional arousal levels and valence on product evaluations

The impact of emotional arousal levels and valence on product evaluations

Bibliographic Details
Main Authors: Nak Hwan, Choi, Jae Min, Jung, Tamir, Oyunbileg, Pianpian, Yang
Format: text
Language:eng
Published: Emerald 2016
Subjects:
Emotional arousal,Advertising,Product evaluation,Emotional valence,hedonic, performance, and reliability product attribute,Self-regulatory goal

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