Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Search
Examining the effect of TV adv...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Export Ready —
Examining the effect of TV advertising appeals on brand attitudes and advertising efforts in Iran
Bibliographic Details
Main Authors:
Davood, Feiz
,
Meysam, Fakharyan
,
Mohammad, Reza Jalilvand
,
Marzieh, Hashemi
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Advertising appeals,Attitude towards advertising,Brand attitude,MTN Irancell,Advertising,Brands,Iran
Holdings
Description
Similar Items
Staff View
Similar Items
Making the brand appealing: advertising strategies and consumers’ attitude towards UK retail bank brands
by: Emmanuel, Mogaji, et al.
Published: (2017)
Children perceptions of emotional and rational appeals in social advertisements
by: Valentina, Nicolini, et al.
Published: (2017)
Credibility of a peer endorser and advertising effectiveness
by: Juha, Munnukka, et al.
Published: (2016)
Co‐branding in advertising: developing effective associations
by: Randi, Priluck Grossman
Published: (1997)
Sexual appeal in print media advertising: effects on brand recall and fixation time
by: Bruno Tomaselli, Fidelis, et al.
Published: (2017)
×
Loading...