Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Search
Credibility of a peer endorser...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Credibility of a peer endorser and advertising effectiveness
Bibliographic Details
Main Authors:
Juha, Munnukka
,
Outi, Uusitalo
,
Hanna, Toivonen
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Source credibility,Brand attitude,Product involvement,Advertising effectiveness,Attitude toward advertisement,Peer endorser
Holdings
Description
Similar Items
Staff View
Similar Items
Factors predicting the effectiveness of celebrity endorsement advertisements
by: David H., Silvera, et al.
Published: (2004)
Differential effects of fear‐eliciting DTCA on elaboration, perceived endorser credibility, and attitudes
by: Hyojin, Kim, et al.
Published: (2012)
Examining the effect of TV advertising appeals on brand attitudes and advertising efforts in Iran
by: Davood, Feiz, et al.
Published: (2013)
An examination of humor and endorser effects on consumers' responses to direct‐to‐consumer advertising
by: Yam B., Limbu, et al.
Published: (2012)
The effect of endorsement and congruence on banner ads on sports websites
by: Woo-Young, Lee, et al.
Published: (2017)
×
Loading...