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Fashion Brand Image Marketing:...
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Fashion Brand Image Marketing: Brand Image and Brand Personality
Bibliographic Details
Main Authors:
T.S., Lee
,
C.S., Leung
,
Z.M., Zhang
Format:
text
Language:
eng
Published:
Emerald
2000
Subjects:
Fashion Brand Image Marketing,Brand,Brand Image,Image Congruity,Brand Personality
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Description
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