Cognitive, affective attributes and conative, behavioural responses in retail corporate branding

Cognitive, affective attributes and conative, behavioural responses in retail corporate branding

Bibliographic Details
Main Authors:	Rui, Vinhas Da Silva, Sharifah, Faridah Syed Alwi
Format:	text
Language:	eng
Published:	Emerald 2006
Subjects:	Retailing,Corporate branding,Cognition,Product attributes,Consumer behaviour,Brand management

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