Skip to content
VuFind
All Fields
Title
Author
Subject
Call Number
ISBN/ISSN
Tag
Find
Advanced
Managing brand consistent empl...
Holdings
Cite this
Export Record
Export to RefWorks
Export to EndNoteWeb
Export to EndNote
Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding
Bibliographic Details
Main Authors:
Sven, Henkel
,
Torsten, Tomczak
,
Mark, Heitmann
,
Andreas, Herrmann
Format:
text
Language:
eng
Published:
Emerald
2007
Subjects:
Employee behaviour,Brands,Brand management
Holdings
Description
Similar Items
Staff View
Similar Items
Managerial strategies to promote employee brand consistent behavior
by: Luca, Quaratino, et al.
Published: (2018)
The importance of employee brand understanding, brand identification, and brand commitment in realizing brand citizenship behaviour
by: Rico, Piehler, et al.
Published: (2016)
Internal corporate branding impact on employees’ brand supporting behaviour
by: Sally Raouf Ragheb, Garas, et al.
Published: (2018)
Examining the antecedents of positive employee brand‐related attitudes and behaviours
by: Ceridwyn, King, et al.
Published: (2012)
Internal branding: an enabler of employees' brand‐supporting behaviours
by: Khanyapuss, Punjaisri, et al.
Published: (2009)
×
Loading...