The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty

Bibliographic Details
Main Authors:	Lars, Meyer‐Waarden, Christophe, Benavent, Herbert, Castéran
Format:	text
Language:	eng
Published:	Emerald 2013
Subjects:	Loyalty programmes,Rewards,Self‐determination theory,Purchase orientations,Scale development,Customer loyalty,Purchasing

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