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The effects of purchase orient...
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The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty
Bibliographic Details
Main Authors:
Lars, Meyer‐Waarden
,
Christophe, Benavent
,
Herbert, Castéran
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Loyalty programmes,Rewards,Self‐determination theory,Purchase orientations,Scale development,Customer loyalty,Purchasing
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