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The impact of reward personali...
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The impact of reward personalisation on frequent flyer programmes ' perceived value and loyalty
Bibliographic Details
Main Author:
Lars, Meyer-Waarden
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Frequent flyer programme,Rewards,Perceived value,Scale development,Self-determination theory,Purchase orientations,Airlines,Consumer behaviour
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