Do reward programs build loyalty to restaurants? The moderating effect of long‐term orientation on the timing and types of rewards

Do reward programs build loyalty to restaurants? The moderating effect of long‐term orientation on the timing and types of rewards

Bibliographic Details
Main Authors: Seung‐Bae, Park, Namho, Chung, Sang‐Cheol, Woo
Format: text
Language:eng
Published: Emerald 2013
Subjects:
Customer loyalty,Long‐term orientation,Reward programme,Reward timing and type,Consumer behaviour

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