The influence of loyalty programme membership on customer purchase behaviour

Bibliographic Details
Main Author: Lars, Meyer‐Waarden
Format: text
Language:eng
Published: Emerald 2008
Subjects:
id 10.1108-03090560810840925
recordtype eprints
spelling 10.1108-030905608108409252008-02-15 The influence of loyalty programme membership on customer purchase behaviour Lars, Meyer‐Waarden Lars, Meyer‐Waarden Customer relations,Loyalty schemes,Customer loyalty,Consumer behaviour Emerald 2008-02-15 text text/HTML 10.1108/03090560810840925 https://www.emeraldinsight.com/doi/10.1108/03090560810840925 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=European+Journal+of+Marketing&rft.volume=42&rft.issue=1%2F2&rft.spage=87&rft.epage=114&rft.issn=0309-0566&rft.id=info%3Adoi%2F10.1108%2F03090560810840925 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Customer relations,Loyalty schemes,Customer loyalty,Consumer behaviour
spellingShingle Customer relations,Loyalty schemes,Customer loyalty,Consumer behaviour
Lars, Meyer‐Waarden
The influence of loyalty programme membership on customer purchase behaviour
description
author2 Lars, Meyer‐Waarden
author_facet Lars, Meyer‐Waarden
Lars, Meyer‐Waarden
format text
author Lars, Meyer‐Waarden
author_sort Lars, Meyer‐Waarden
title The influence of loyalty programme membership on customer purchase behaviour
title_short The influence of loyalty programme membership on customer purchase behaviour
title_full The influence of loyalty programme membership on customer purchase behaviour
title_fullStr The influence of loyalty programme membership on customer purchase behaviour
title_full_unstemmed The influence of loyalty programme membership on customer purchase behaviour
title_sort influence of loyalty programme membership on customer purchase behaviour
publisher Emerald
publishDate 2008
first_indexed 2018-10-11T07:58:55Z
last_indexed 2018-10-11T07:58:55Z
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