The role of loyalty programs in behavioral and affective loyalty

Bibliographic Details
Main Authors:	Blanca, García Gómez, Ana, Gutiérrez Arranz, Jesús, Gutiérrez Cillán
Format:	text
Language:	eng
Published:	Emerald 2006
Subjects:	Loyalty schemes,Consumer behaviour,Customer retention,Customer loyalty,Supermarkets,Spain

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