Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study

Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study

Bibliographic Details
Main Authors:	Tim, Mazzarol, Jillian C., Sweeney, Geoffrey N., Soutar
Format:	text
Language:	eng
Published:	Emerald 2007
Subjects:	Marketing strategy,Communications,Consumer behaviour,Competitive strategy

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