Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study

Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study

Bibliographic Details
Main Authors: Tim, Mazzarol, Jillian C., Sweeney, Geoffrey N., Soutar
Format: text
Language:eng
Published: Emerald 2007
Subjects:
Marketing strategy,Communications,Consumer behaviour,Competitive strategy
id 10.1108-03090560710821260
recordtype eprints
spelling 10.1108-030905607108212602007-11-20 Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study Tim, Mazzarol Tim, Mazzarol Jillian C., Sweeney Jillian C., Sweeney Geoffrey N., Soutar Geoffrey N., Soutar Marketing strategy,Communications,Consumer behaviour,Competitive strategy Emerald 2007-11-20 text text/HTML 10.1108/03090560710821260 https://www.emeraldinsight.com/doi/10.1108/03090560710821260 ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.jtitle=European+Journal+of+Marketing&rft.volume=41&rft.issue=11%2F12&rft.spage=1475&rft.epage=1494&rft.issn=0309-0566&rft.id=info%3Adoi%2F10.1108%2F03090560710821260 eng Emerald All rights reserved.
repository_type Digital Repository
institution_category Foreign Institution
institution Emerald
building Emerald Repository
collection Online Access
language eng
topic Marketing strategy,Communications,Consumer behaviour,Competitive strategy
spellingShingle Marketing strategy,Communications,Consumer behaviour,Competitive strategy
Tim, Mazzarol
Jillian C., Sweeney
Geoffrey N., Soutar
Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study
description
author2 Tim, Mazzarol
author_facet Tim, Mazzarol
Tim, Mazzarol
Jillian C., Sweeney
Geoffrey N., Soutar
format text
author Tim, Mazzarol
Jillian C., Sweeney
Geoffrey N., Soutar
author_sort Tim, Mazzarol
title Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study
title_short Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study
title_full Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study
title_fullStr Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study
title_full_unstemmed Conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study
title_sort conceptualizing word‐of‐mouth activity, triggers and conditions: an exploratory study
publisher Emerald
publishDate 2007
first_indexed 2018-10-11T07:58:50Z
last_indexed 2018-10-11T07:58:50Z
_version_ 1614015082480533504

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