Enhancing theory development in the domain of relationship marketing: how to avoid the danger of getting stuck in the middle

by Roderick J., Brodie
Published 2017

How advertising slogans can prime evaluations of brand extensions: further empirical results

by Kevin, Pryor, Roderick J., Brodie
Published 1998

The importance of brand‐specific associations in brand extension: further empirical results

by Mark S., Glynn, Roderick J., Brodie
Published 1998

Enhancing theory development in service research

by Roderick J., Brodie, Anders, Gustafsson
Published 2016

Equity in corporate co‐branding

by Judy, Motion, Shirley, Leitch, Roderick J., Brodie
Published 2003

Sources of brand benefits in manufacturer‐reseller B2B relationships

by Mark S., Glynn, Judy, Motion, Roderick J., Brodie
Published 2007

Contemporary marketing practices of consumer and business‐to‐business firms: how different are they?

by Nicole E., Coviello, Roderick J., Brodie
Published 2001

The benefits of manufacturer brands to retailers

by Mark S., Glynn, Roderick J., Brodie, Judy, Motion
Published 2012

Wine service marketing, value co‐creation and involvement: research issues

by Linda D., Hollebeek, Roderick J., Brodie
Published 2009

Engagement platforms in the sharing economy

by Christoph F., Breidbach, Roderick J., Brodie
Published 2017

Broadening brand engagement within the service-centric perspective

by Yuri, Seo, Carol, Kelleher, Roderick J., Brodie
Published 2017

Country of origin branding: an integrative perspective

by Roderick J., Brodie, Maureen, Benson-Rea
Published 2016

Pluralism in contemporary marketing practices

by Adam, Lindgreen, Robert, Davis, Roderick J., Brodie, Margo, Buchanan‐Oliver
Published 2000

Contemporary Marketing Practices research program: a review of the first decade

by Roderick J., Brodie, Nicole E., Coviello, Heidi, Winklhofer
Published 2008

Benchmarking business‐to‐business marketing practices in emerging and developed economies: Argentina compared to the USA and New Zealand

by Jaqueline, Pels, Roderick J., Brodie, Wesley J., Johnston
Published 2004

Theorizing with managers to bridge the theory-praxis gap

by Roderick J., Brodie, Suvi, Nenonen, Linda D., Peters, Kaj, Storbacka
Published 2017

Theorizing with managers: how to achieve both academic rigor and practical relevance?

by Suvi, Nenonen, Roderick J., Brodie, Kaj, Storbacka, Linda D., Peters
Published 2017

Measuring Channel Sensitivities to New Industrial Service Designs: Managerial Implications

by R., Hedley Sanderson, Roderick J., Brodie, Arch G., Woodside
Published 1989

Actor engagement valence

by Loic Pengtao, Li, Biljana, Juric, Roderick J., Brodie
Published 2018

Dynamic multi-actor engagement in networks: the case of United Breaks Guitars

by Loic Pengtao, Li, Biljana, Juric, Roderick J., Brodie
Published 2017