Measuring Channel Sensitivities to New Industrial Service Designs: Managerial Implications

Bibliographic Details
Main Authors:	R., Hedley Sanderson, Roderick J., Brodie, Arch G., Woodside
Format:	text
Language:	eng
Published:	Emerald 1989
Subjects:	Consumer attitudes,Customer satisfaction,Marketing channels,Marketing Management,New Zealand,Wool

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