Author Search Results

1

Offshore outsourcing of customer services – boon or bane?

by Piyush, Sharma
Published 2012

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2

Impact of product differentiation, marketing investments and brand equity on pricing strategies

by Nebojsa S., Davcik, Piyush, Sharma
Published 2015

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3

Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters

by Piyush, Sharma, Zhan, Wu
Published 2015

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4

Exploring customer reactions to offshore call centers: toward a comprehensive conceptual framework

by Piyush, Sharma, Rajiv, Mathur, Abhinav, Dhawan
Published 2009

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5

Looking beyond impulse buying

by Piyush, Sharma, Bharadhwaj, Sivakumaran, Roger, Marshall
Published 2014

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6

Impact of store environment on impulse buying behavior

by Geetha, Mohan, Bharadhwaj, Sivakumaran, Piyush, Sharma
Published 2013

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7

Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing

by Rajat, Roy, Fazlul K., Rabbanee, Piyush, Sharma
Published 2016

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8

Challenges and opportunities for services marketers in a culturally diverse global marketplace

by Piyush, Sharma, Jackie, Tam, Zhan, Wu
Published 2018

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9

Exploring customers’ zone of tolerance for B2B professional service quality

by Angus, Ho, Piyush, Sharma, Peter, Hosie
Published 2015

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10

Examining the role of attribution and intercultural competence in intercultural service encounters

by Jackie, Tam, Piyush, Sharma, Namwoon, Kim
Published 2014

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11

Role of personal cultural orientations in intercultural service encounters

by Piyush, Sharma, Zhan, Wu, Yong, Su
Published 2016

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12

Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing

by Rajat, Roy, Fazlul K., Rabbanee, Piyush, Sharma
Published 2016

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13

Demystifying deliberate counterfeit purchase behaviour

by Piyush, Sharma, Ricky Y. K., Chan
Published 2016

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14

Gender and age as moderators in the service evaluation process

by Piyush, Sharma, Ivy S.N., Chen, Sherriff T.K., Luk
Published 2012

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15

Intercultural service encounters (ICSE): an extended framework and empirical validation

by Piyush, Sharma, Jackie L.M., Tam, Namwoon, Kim
Published 2012

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16

Shopping motivation as a moderator in the retail service evaluation

by Sherriff, T.K. Luk, Piyush, Sharma, Ivy, S.N. Chen
Published 2013

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17

Consumer ambivalence toward contraception – towards an integrative framework

by Piyush, Sharma, M. Krishna, Erramilli, Cindy, Chung, Bharadhwaj, Sivakumaran
Published 2015

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18

Internal service quality as a driver of employee satisfaction, commitment and performance

by Piyush, Sharma, Titus Tak Chuen, Kong, Russel P.J., Kingshott
Published 2016

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19

Exploring service climate and employee performance in multicultural service settings

by Chaktin, Fung, Piyush, Sharma, Zhan, Wu, Yong, Su
Published 2017

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20

Service role and outcome as moderators in intercultural service encounters

by Piyush, Sharma, Jackie L.M., Tam, Namwoon, Kim
Published 2015

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