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Antecedents, outcomes, and med...
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Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing
Bibliographic Details
Main Authors:
Rajat, Roy
,
Fazlul K., Rabbanee
,
Piyush, Sharma
Format:
text
Language:
eng
Published:
Emerald
2016
Subjects:
Willingness to pay,Price consciousness,Social desirability,Pricing strategy,Internal reference price,Pay-what-you-want
Holdings
Description
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