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Impact of store environment on impulse buying behavior
Bibliographic Details
Main Authors:
Geetha, Mohan
,
Bharadhwaj, Sivakumaran
,
Piyush, Sharma
Format:
text
Language:
eng
Published:
Emerald
2013
Subjects:
Impulse buying,Positive/negative affect,Retail shoppers,Store environment,Urge,Retailing,Retailers,Shopping
Holdings
Description
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