How does marketing effectiveness mediate the effect of organizational culture on business performance? The case of service firms

by Leo Y. M., Sin, Alan C. B., Tse
Published 2000

The Antecedents and Consequences of Role Stress Among Chinese Salespersons: An Exploratory Study in Hong Kong

by Leo Y.M., Sin, Oliver H.M., Yau
Published 1995

Chinese women at the crossroads: an empirical study on their role orientations and consumption values in Chinese society

by Leo Y.M., Sin, Stella L.M., So, Oliver H.M., Yau, Kenneth, Kwong
Published 2001

CRM: conceptualization and scale development

by Leo Y.M., Sin, Alan C.B., Tse, Frederick H.K., Yim
Published 2005

Research on advertising in mainland China: a review and assessment

by Leo Y.M., Sin, Suk‐ching, Ho, Stella L.M., So
Published 2000

A firm's role in the marketplace and the relative importance of market orientation and relationship marketing orientation

by Alan C.B., Tse, Leo Y.M., Sin, Oliver H.M., Yau, Jenny S.Y., Lee, Raymond, Chow
Published 2004

Market orientation and business performance

by Leo Y.M., Sin, Alan C.B., Tse, Oliver H.M., Yau, Raymond, Chow, Jenny S.Y., Lee
Published 2003

The effect of relationship marketing orientation on business performance in a service‐oriented economy

by Leo Y.M., Sin, Alan C.B., Tse, Oliver H.M., Yau, Jenny S.Y., Lee, Raymond, Chow
Published 2002

Developing a scale for stakeholder orientation

by Oliver H.M., Yau, Raymond P.M., Chow, Leo Y.M., Sin, Alan C.B., Tse, C.L., Luk, Jenny S.Y., Lee
Published 2007

Is relationship marketing for everyone?

by Oliver H.M., Yau, Peter R., McFetridge, Raymond P.M., Chow, Jenny S.Y., Lee, Leo Y.M., Sin, Alan C.B., Tse
Published 2000