A firm's role in the marketplace and the relative importance of market orientation and relationship marketing orientation

by Alan C.B., Tse, Leo Y.M., Sin, Oliver H.M., Yau, Jenny S.Y., Lee, Raymond, Chow
Published 2004

Market orientation and business performance

by Leo Y.M., Sin, Alan C.B., Tse, Oliver H.M., Yau, Raymond, Chow, Jenny S.Y., Lee
Published 2003

The effect of relationship marketing orientation on business performance in a service‐oriented economy

by Leo Y.M., Sin, Alan C.B., Tse, Oliver H.M., Yau, Jenny S.Y., Lee, Raymond, Chow
Published 2002