Constructing ethnic identification variables of Malay, Chinese and Iban
This paper sets out to measure ethnic identification variables in a Malaysian context. Seven most widely accepted constructs of ethnic identity, language, friendship networks, religious affiliation, participation in clubs and organizations, endogamy, food preference and traditional celebrations were...
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| Format: | Article |
| Language: | English |
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The ICFAI Journal of Marketing Management
2007
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| Online Access: | http://ir.unimas.my/1411/ http://ir.unimas.my/1411/ http://ir.unimas.my/1411/1/24%2BConstructing%2BEthnic%2BIdentification%2B%2528abstract%2529%20%281%29.pdf |