Does brand trust matter to brand equity?

by Elena, Delgado‐Ballester, José, Luis Munuera‐Alemán
Published 2005

Brand trust in the context of consumer loyalty

by Elena, Delgado‐Ballester, José, Luis Munuera‐Alemán
Published 2001

Do switching costs really provide a first‐mover advantage?

by Francisco‐Jose, Molina‐Castillo, Ana‐Isabel, Rodriguez‐Escudero, Jose‐Luis, Munuera‐Aleman
Published 2012