Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness

Store image influences in consumers’ perceptions of store brands: the moderating role of value consciousness

Bibliographic Details
Main Authors: Elena, Delgado-Ballester, Miguel, Hernandez-Espallardo, Augusto, Rodriguez-Orejuela
Format: text
Language:eng
Published: Emerald 2014
Subjects:
Consumer behaviour,Brands,Retailing

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