The dynamic models of consumers’ symbolic needs: in the context of restaurant brands

The dynamic models of consumers’ symbolic needs: in the context of restaurant brands

Bibliographic Details
Main Authors: Sung Ho, Han, Bang, Nguyen, Lyndon, Simkin
Format: text
Language:eng
Published: Emerald 2016
Subjects:
Brand reputation,Brand affect,Collectivism/individualism,Consumer’s needs hierarchy,Dynamic models,Symbolic consumption

Similar Items