Search Results - Moskowitz, Howard

Howard Moskowitz

Howard R. Moskowitz (born ) is an American market researcher and psychophysicist. He is known for the detailed study he made of the types of spaghetti sauce and horizontal segmentation. By providing a large number of options for consumers, Moskowitz pioneered the idea of intermarket variability as applied to the food industry. Provided by Wikipedia
  • Showing 1 - 3 results of 3
Refine Results
  1. 1
    Packaging research in food product design and development

    Packaging research in food product design and development by Moskowitz, Howard R.

    Published 2009
  2. 2
    Sensory and consumer research in food product design and development

    Sensory and consumer research in food product design and development by Moskowitz, Howard R., Beckley, Jacqueline H., Resurreccion, Anna V. A.

    Published 2012
  3. 3
    Consumer-based New Product Development for the Food Industry

    Consumer-based New Product Development for the Food Industry

    Published 2021
    Other Authors:

Search Tools: