Factors Affecting the Success of Bumiputra Franchisees in Business
This study explored factors that contribute to the success of Bumiputra franchisees and factors that make other Bumiputra franchisees less successful in similar industry. Using a mail survey, data were collected from sixty Bumiputra franchisees from the list provided by Ministry of Entrepreneur D...
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| Format: | Project Paper Report |
| Language: | English English |
| Published: |
1998
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| Online Access: | http://psasir.upm.edu.my/id/eprint/9023/ http://psasir.upm.edu.my/id/eprint/9023/1/FPP_1998_38_A.pdf |