Franchisees, change, and the life cycle
By virtue of the franchisor-franchisee relationship a franchise is neither a small business nor a large corporateand more aptly viewed as a hybrid organizational form. Despite this anomaly the franchise still has to contendwith the standard business challenges including constant change in the operat...
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| Format: | Conference Paper |
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Global Business and Technology Association
2010
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| Online Access: | http://hdl.handle.net/20.500.11937/6846 |