Opportunity identification and evaluation in franchisee business start-ups

Opportunity identification and evaluation in franchisee business start-ups

Bibliographic Details
Main Authors: Maureen, Brookes, Levent, Altinay, Xuan Lorna, Wang, Ruth, Yeung
Format: text
Language:eng
Published: Emerald 2016
Subjects:
Social networks,Entrepreneurs,Guanxi,Business start-up,Franchisee opportunity identification and evaluation,Franchisees

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