The effects of musical fit on consumers' ability to freely recall related products.
Previous studies have claimed that music can prime the selection of certain products and influence consumers’ propensity to spend because it activates related knowledge of the world and subsequently raises the salience of certain products and behaviours associated with that music. The possibility th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
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Ohio State University Library
2010
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| Online Access: | http://psasir.upm.edu.my/id/eprint/17141/ http://psasir.upm.edu.my/id/eprint/17141/1/The%20effects%20of%20musical%20fit%20on%20consumers%27%20ability%20to%20freely%20recall%20related%20products..pdf |