The effect of musical fit on consumers’ preferences between competing alternate petrols
Music that ‘fits’ with the attributes of commercial products should raise the salience of those products over others, and therefore prime their selection. Participants were presented with two advertisements for two competing petrol brands, which featured music that did (not) fit with those brands. B...
| Main Authors: | , |
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| Format: | Journal Article |
| Published: |
Sage Publications Ltd.
2012
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| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11937/7080 |