The effects of musical fit on consumers’ choice when opportunity and ability is limited
Two experiments were carried out to investigate the impacts of musical ‘fit’ on the choice between two products when the opportunity and ability to consider their relative advantages were either limited (Experiment 1) or ample (Experiment 2). Experiment 1 asked participants to read complex descripti...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia Press
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/40399/ http://psasir.upm.edu.my/id/eprint/40399/ http://psasir.upm.edu.my/id/eprint/40399/1/The%20Effects%20of%20Musical%20Fit%20on%20Consumers%E2%80%99%20Choice%20when%20Opportunity%20and%20Ability%20is%20Limited.pdf |