Generational Cohorts and Their Beliefs and Attitude towards Advertising
This research is aimed to determine beliefs and attitude towards advertising from the perspective of generational cohorts in Sarawak. Despite being an important segmentation approach, little is known about the effect of generation on views about advertising in the state because much of its lab...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2013
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| Subjects: | |
| Online Access: | http://ir.unimas.my/8629/ http://ir.unimas.my/8629/ http://ir.unimas.my/8629/1/Generational%20Cohorts%20and%20Their%20Beliefs%20and%20Attitude%20towards%20Advertising%20%28abstract%29.pdf |